III FINDINGS: 3.1 cosmopolitan analysis elaborate 3.1.1 Gender only of batch asked evolve the demands of soft drink, of whom 60 be males, 40 are females. prototype 3.1.2 Age As the chart specifys that the piling from 15 age dis uptaked to 25 years elderly tolerate the biggest demands in employ soft drink, this group is 87% mean while totalizing other(a) 3 groups is just 13%. General commentary: Subjects of the play along are both of males and females and unbounded age, Pepsi meets the demand of every person. still the results award that men drill Pepsi much more than women, and passel use them most are the youth, from 15 to 25 years old. They are enthusiastic, busy, and they give the axe approach new information easily. 3.2 Consumer behavior a) forward overpowering: Figure 3.2.1 The participants using Pepsi This chart shows the percentage of participants who have drunkard and have not drunk Pepsi. There were 82% avow yes and 13 .6% say no. People use Pepsi demoralise a much higher number than people take for apt(p)t. Figure 3.2.2 Ways consumers know Pepsi This figure reveals how consumers approach Pepsi, and the evaluations show that the way of advertisement keeps 44%, highest percentage in 4 ways; the second is by family, friends (22%); the third is by commercialise, market (18%) and finally, they get to know by themselves. Figure 3.2.3 Places consumers misdirect Pepsi The chart indicates percentage of places people usually buy Pepsi, we croup put one over supermarket with good environment and vaunting so it is the first plectrum of consumers (50%), next is grocery with 30%, then is coffee computer storage with 17%. Figure 3.2.4 Reasons people buy Pepsi From the chart we can see: people are interested the most in brand denote (34%), last are criterias in move run: terms (31%), quality (29%), package (7%). Figure 3.2.5 The time people use Pepsi According to this figure, in 1 00 people were asked we have: 52% use Peps! i when feeling thirsty, 14% in anytime, 22% in party, 10% in picnic. General comment: Pepsi is the popular brand...If you destiny to get a full essay, order it on our website: OrderEssay.net
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