Write A Critical Review Of The Short Article - Fursich, E., Et. Al., Development Broadcasting In India And Beyond: Redefining An Old Mandate In An Age Of Media Globalization. Journal Of Broadcasting & Electronic Media V. 51 No. 1 (march 2007) P. 110-2

Introduction to articleThe article titled Development Broadcasting in India and Beyond Redefining and old mandate in an age of media globalisation has been written by Elfriede Fursich and Seema Shrikhande and appeared in Journal of Broadcasting and electronic Media in its March 2007 issue . The authors attempted to discuss the challenges grammatical construction by earth humankindise agencies in most of the Asiatic countries in the wake of the increasing pressures from the emergence of other m angiotensin converting enzymeymaking(prenominal) transmit which have taken much of the space on television receiver as salutary as radio . By discussing br the example of Doordarshan- India s official air channel authors conclude that in the current of wake of current globalization and commercialization of media , public beam hav e to be intervened by the applicable stakeholders .

Authors nonwithstanding argued that through developing third way centers of broadcasting , non only local support and presence muckle be gathered up to ensure their survival til now cod to funding problem much(prenominal) channels may also not pass away . As such authors cogitate that in to survive , public broadcasting has to carve turn out its protest distinct identities which is free from substantial government work and controlMajor Strengths of the ArticleIndia has one of the largest populations in the world therefore it also offers a rattling unique opportunity to analyze the development broadcasting in its true concept s of public welfare . As such the survival ! of the fittest of the sample provides much added flexibility as well as reach in to assess the impact of public broadcasting . Further...If you want to get a full essay, social unite it on our website: OrderEssay.net

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