KFC Case Analysis Case Study: Kentucky Fried lily-livered and the worldwide Fast-Food Industry  Relevant Case Facts - History    * too soon Life of interruptiononel Sanders    * Sanders First Franchise in 1952    * New Management/ nuance for Kentucky Fried Chicken after(prenominal) KFC sale for $2M    * Acquisition of KFC by Pepsico/Tricon Global    * Heublein Makes Changes in 1970    * 1980s Profit and Expansion From $105 to 7.2 Billion in 50 years    * 1952, Col. Sanders started franchising his recipe door to door financed by his $105.00 SS retain    * 1964, Col Sanders had much than 600 franchised outlets in the US and Canada.    * 1964, Sold his engagement in his caller for $2 million to a pigeonholing of investors.    * 1966, KFC went public    * 1969, Listed on the NYSE    * 1971, KFC was acquired by Heublein Inc . for $285 million .    * 1982, Heublein & international am pere; KFC Inc . was acquired by RJ Reynolds    * 1986, RJ Reynolds & KFC , was acquired by PepsiCo, Inc . $840 million .    * 1997, PepsiCo, Inc . spined-off of its qsrs into fencesitter Tricon Global Restaurants .    * 2002, Tricon changed its corporation comprise to Yum! Brands, Inc . .
   * NOW:     * Yum Brands, Inc . is the worlds largest restaurant lodge in terms of arranging units with nearly 32,500 in more(prenominal) than 100 countries and territories.     * Yum! Brands, Inc ., is a component part 300 company     * Yum! Brands, Inc. orbiculate system sales totaled more than $22 billion in the year 2001.     * Current market hoodlum value on! the NYSE is 7.2 Billion STATEMENT OF THE paradox    * How would KFC continue a market leadership in the global fast-food persistence?    * Issue:    * A competitive marketing schema in the international market focused on the Latin American countriesIf you want to get a full essay, nightspot it on our website:
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