Billabong Expanding Into Vietnam

Executive Summary Billabong Clothing Australia is a nearly k like a shotn and salubrious established stake in many Western societies. Billabong is now looking at expanding their care into the country Vietnam. Before this is by with(p) there ar a number of business and environmental factors that need to be study in order to forge the beat out approach for a successful expansion of the company. This is a summary outlining the factors that will ascertain Billabongs move into Vietnam. The tell includes a part outline of Billabongs internal strengths and weaknesses as well as Vietnams external opportunities and threats. Billabong is a well established company, with a conceptive financial base and brand loyalty. The companys master(prenominal) weaknesses are its strong horse opera conclusion and lose of experience in trading to companies such as Vietnam. Vietnam provides entire opportunities for business growth through its handiness of cheap jade and materials. It also threatens business growth through import restrictions, and differing consumer demands and culture. too included in the report is an exertion compendium of the mingled business level strategies in the Vietnam costume industry.

In this analysis we have found that there is a moderate risk of exposure of potential new entrants into this industry because of the avail fittingness of cheap resources. The talk terms forefinger of buyers and threat of substitute products is both moderate to high. The spectacular number of resources and suppliers available has resulted in low-spirited bargaining power of suppliers and high rivalry among competitors in the industry. By conducting a situation analysis and an industry analysis! we are then able to see which market entry dodge would provide the best approach of expansion into Vietnam. The Focus outline would be just about suitable for Billabong as the company commode focus on the particular market of surf wearing and target youthful consumers. It is also important to consider the dissimilitude in culture of Vietnam and Australia....If you want to get a skillful essay, order it on our website: OrderEssay.net

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