Swatch

s limit Case 2 Analysis Swatch assure U.S.A.: Creative commercialize Strategy TABLE OF CONTENTS gyp 3 accent 4 SWATCH® ANALYSIS 5 merchandising Strategies 5 CONCLUSIONS AND RECOMMENDATIONS 7 REFERENCES 9 ABSTRACT Switzerland was an industry attracter in the watch market up until the 1970s when the digital watch was introduces to consumers. The digital watch was twopenny to manufacture and could be produced in mass.

It created a whole vernal market by making watches inexpensive enough for all classes of people. The Swiss did not respond to t his new competition and began to lose their market share. The Swiss watchmakers still produced full(prenominal) lay off watches for the wealthy, but did not deal for the lower end market. In the 1980s the Swiss watchmakers began to regard they needed to alter their business model to fit in to the new ball-shaped market place. They needed to not only when change their vi...If you indigence to get a full essay, monastic order it on our website: OrderEssay.net

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