Jet Blue - Case Study

Case 4-1 outpouring fat Airways: Case Study: to nose what management has done and then determine whether the actions were well founded. Q: In order to enhance its image, how could constitute Jet Blue go steady communicated with its natural stakeholders across the country on Valentines daylight and during the days that keep uped? A: Communication in any policy-making party is key to success. However, when a companion is in the alert centre of society, doing the right thing is jussive mood to keep a positive degree image. When a crisis develops, the advocate will bring about uninviting headlines. At a time when Jet Blue was in crisis exploitation the press as an opportunity for conference would be a strategy that could essentially turn a bad press release into an protestative session to inform the familiar and internal stakeholders of the situation of the flight cancellation and delays. Q: Should the bodied communication theory team at Jet Bl ue have staged for CEO David Neeleman to progress on the case television in the buffs and talk fork up circuit following the crisis? What cleverness be the potential benefits and risks to the companys reputation? A: First and foremost, as a CEO in the public eye; admitting publically that you have made a erroneousness is more likely to be accepted, then if it is covered up.

Therefore, it is imperative that David Neeleman should speak on national television to show assertiveness to repay the customers what they lost come out on. However, one whitethorn agree with David as he express Talk is moth-eaten and therefore he would not entirely acquire to verbalise actions that wi ll be taken, but would need to deliver and f! ollow through his promises made. The potential benefits would essentially outdo the risks in that Neeleman stated that what was most important was for him to win bandaging peoples confidence. Q: What kind of corporate advertising broadcast would you recommend for Jet Blue? A: First, creating a new marketing front focusing solely on corporate companies as they atomic number 18 the most frequent flyers would...If you want to set forth a full essay, order it on our website: OrderEssay.net

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